Many websites display advertisements, but rarely do they have the ability to manage them. So we have developed an Advertiser Manager Application that allows you to manage each listing that you wish to display on your website and on which pages each add listing is allowed to appear.
This type of management is ideal if you are an organization or club that has numerous members which also operate their own business's. Using this application you can allow them to advertise on your website, (for whatever fee you deem appropriate).
The initial design is to display a picture of their business card, but also provide a text advertisement if a picture is currently unavailable. An additional display of text is provided for when the website visitor moves the mouse over the business card picture. This is to ensure that the contact information is easy to read. If the business has their own website then you will be able to click on the business card picture to visit it.
A summary of the Key Features
The Information Manager is installed on our website and we have added a few of our website customers to the display so you can see how it operates. ADVERTISING EXAMPLE.
As usual, all applications developed by Bout Time Software can be configured to your exact specifications as they are all written in house. We do not use or rely upon any third party software (such as wordpress) or templates.
The second is on a per page basis in a small non obtrusive box (that you have control over the size (default is 250 pixels wide x 150 pixels high) where images will be displayed. Each image is displayed for 3 seconds (this can be set to any duration you require) and the display will pause if you move the mouse over the picture. See the bottom of this page where the advertising is currently being displayed.
Each Business Listing is displayed based on the Ranking value assigned then Alphabetically.
You can quickly and easily remove the add module from being displayed on any page at any time. Just go into the configuration section where you can manage which pages the add module should appear. You can only do this for pages which have been designed to support the advertising module.
You will not be able to change the position of the advertising display, as this is defined during the development of your website. However if you wish it moved to another location then please contact Bout Time Software and we can change the layout for the required page for you. (Changes like this can be handled under our standard Maintenance Agreement.)
So our Business Advertising Manager does not rely upon gimmicks or flashy / annoying adds to try and lure someone to click on it, instead it simply advertises the business in question by displaying a single jpeg image, usually a scan of their business card.
The other benefit you may enjoy is managing the fee structure yourself, so you can determine the actual value of your own pages. So by checking out the hits for each page which has been configured to display advertisements, you can then define a fee structure where you can charge a higher fee for a popular page (such as a photo gallery, or latest news page), and a lower fee for a less popular page (such as a product or FAQ page).
This allows advertisers to choose which pages on your website they want their add to appear, or you could offer package deals that incorporate some or all pages. The options are yours to define as our application simply offers you great flexibility in being able to do this.
However you are not the only one that benefits. Business's choosing to advertise with you now have a fixed fee and know that their add will be displayed for a specified duration (ie month or year), unlike onclick adds, where the add will disappear once the assigned $ value has been reached. So the add could be visible for an hour, a day or a month. There is no way to know for sure and it removes the uncertainty as to who has been clicking on your add. Was it one of your competitors ?
As an example, say there is a business called Zallots Motors. By default this would appear at the bottom of the list due to the standard listing being Alphabetical and if all your listings are assigned to the default Ranking of 100. If you now assign a Ranking of 99 to Zallots Motors then they will appear above all other listings which have been assigned a Ranking of 100.
You can choose to charge whatever you wish for each Ranking value, or you can simply choose to leave all listings at the default Ranking of 100 and charge a fixed price.
An example of the order with which listings would appear on the page based on their ranking and name.
|Ranking 1 (Highest)||Listings displayed A - Z|
|Ranking 2||Listings displayed A - Z|
|Ranking 5||Listings displayed A - Z|
|Ranking 30||Listings displayed A - Z|
|Ranking 95||Listings displayed A - Z|
|Ranking 100||Listings displayed A - Z|
Once the expiration date is reached, the advertisement is removed from the list on the website. If they now purchase another period of advertising, you simply edit their entry and change the expiration date and it will re-appear in the list.
You can also choose to not enter an expiration date, which will in effect make that listing permanent and will never expire.